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why
WHY

So, why Thinkubator? Quite simply, we exist to help companies and businesses think through their branding challenges, and lay the foundation to prepare their brand for success.

 

That could be as simple as designing a brand identity or logos and graphics for consumer package goods, to launching a new product or service or more complex marketing and branding issues that companies and business of all sizes are facing as they try and navigate through today’s rapidly changing business landscape.

  • How is uncertainty shifting your customers’ beliefs, values and purchasing behavior?

  • How has the new normal affected your brand position in the marketplace?

  • Is your brand lacking in consistency and alignment across all channels?

  • Are you a lean organization requiring your marketing team to do more with less?

  • Are you getting the best thinking, service and value from your current marketing partner?

  • Do you have the right resources needed to support your internal marketing efforts?

  • Are you launching a new product and want to develop the right brand personality and positioning to stand out in a competitive marketplace?

 

We can help you Think Before You Act™, and improve your odds of preparing your brand for success with fresh perspectives and insight-based solutions that are relevant, engaging, and human. Pick our brain

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what
WHAT WE DO

Some may call it agile. Others, flexible. We just call the way we work, smart. Because different projects call for different skill sets, we take a practical and efficient adhoc approach to our work, leveraging our bench of senior-level marketing experts, and engaging the right people as the need arises. This helps keep the level of thinking high and your costs lower. 

 

Whether you’re currently working with an agency (or not), and simply looking for a different approach on a project, or if you're looking for something more, we'll collaborate with you in a thoughtful, intentional manner to help solve whatever it is that needs solving.

 

We're selective with who we partner with, being careful not to over-promise and take on too much work at a given time so we can focus on your project and deliver the best possible results. And if we don't think we're the right resource for the project, we'll tell you that too.

We can work with you in a number of ways:

   - Provide fresh thinking to solve your marketing or branding problem

   - Help bring your ideas to life

   - Work as an extension of your marketing team

   - As a cost-effective alternative to the traditional agency

   - Collaborative brainstorming

We're Always on and never off™ and we're here to help you.

about
ABOUT

 

We are a marketing and brand consultancy, an amalgam of problem solvers who come from different disciplines and different perspectives to provide companies with fresh, results-oriented thinking for their design, marketing and branding challenges.

Our pedigree is rooted both in the client and agency side including companies such as BBDO, Leo Burnett, AbelsonTaylor, Sandbox, Discovery, J. Walter Thompson, FCB, Ventiv Health, and McCann Health. Our experience lies in a variety of vertical markets including Life Sciences, Consumer Packaged Goods, Health & Wellness, Business-to-Business, Pharmaceuticals, Automotive and more.

Let's put our heads together and see what's possible.

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Lare Arra

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Pres. CD

TM&BC

Todd Hoffman

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CD/Art

CharacterGlue

Ulli Appelbaum

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Strategy

First The Trousers,

Then the Shoes

Contact

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